Media Sales Today

  “Good questions can be incredibly powerful. But just as there are powerful questions, there are lousy ones.” That’s the message of an article written by sales professional Andrew Sobel appearing on RainToday. In it, he encourages readers to throw out clichés and sarcasm in exchange for questions that will not only provoke thoughtful answers, [...]

  How about starting off the week with a little critical analysis? Use your experience, judgment and knowledge to uncover all of the things that are wrong with a prospecting email that was received by blogger and sales pro Art Sobczak. In his post, Sobczak includes a prospecting email that, in his words, is downright [...]

  Inept, poorly-skilled salespeople are out there…could you be one of them? Sean McPheat, author and sales speaker, blogs about what makes a “bad” salesperson. His use of the term “bad” may seem harsh, but he assures readers that it in no way reflects the personality or morals of the salesperson, but rather their selling [...]

As the year inches closer to its end, you may find yourself mulling over the successes and failures of 2011. You may also be determined to start out the new year with a willingness to improve professionally.

How about starting off the week with a little critical analysis? Use your experience, judgment and knowledge to uncover all of the things that are wrong with a prospecting email that was received by blogger and sales pro Art Sobczak.

The earthquake disaster in Japan had profound effects on the U.S. auto industry earlier this year. But inventory levels are expected to return to normal this fall. This shift back to normalcy may also generate increased advertising as dealers will need to promote fresh inventory and position themselves favorably against the competition.

The scenario: After hearing your initial sales pitch or first meeting, a prospect asks you to shoot him or her an email with your information. Could this be genuine interest in your product/service or merely a brush-off?