http://www.mediasalestoday.com Insights+Ideas for Media Advertising Sales Professionals Wed, 08 Feb 2012 09:00:12 +0000 en hourly 1 http://wordpress.org/?v=3.3 http://www.mediasalestoday.com/archives/7029 http://www.mediasalestoday.com/archives/7029#comments Fri, 30 Dec 2011 15:00:22 +0000 Faye Oney http://www.mediasalestoday.com/?p=7029   “Good questions can be incredibly powerful. But just as there are powerful questions, there are lousy ones.” That’s the message of an article written by sales professional Andrew Sobel appearing on RainToday. In it, he encourages readers to throw out clichés and sarcasm in exchange for questions that will not only provoke thoughtful answers, [...]]]> http://www.mediasalestoday.com/archives/7029/feed 0 http://www.mediasalestoday.com/archives/7058 http://www.mediasalestoday.com/archives/7058#comments Tue, 27 Dec 2011 15:00:54 +0000 Faye Oney http://www.mediasalestoday.com/?p=7058   How about starting off the week with a little critical analysis? Use your experience, judgment and knowledge to uncover all of the things that are wrong with a prospecting email that was received by blogger and sales pro Art Sobczak. In his post, Sobczak includes a prospecting email that, in his words, is downright [...]]]> http://www.mediasalestoday.com/archives/7058/feed 0 http://www.mediasalestoday.com/archives/7033 http://www.mediasalestoday.com/archives/7033#comments Mon, 26 Dec 2011 15:00:04 +0000 Faye Oney http://www.mediasalestoday.com/?p=7033   Inept, poorly-skilled salespeople are out there…could you be one of them? Sean McPheat, author and sales speaker, blogs about what makes a “bad” salesperson. His use of the term “bad” may seem harsh, but he assures readers that it in no way reflects the personality or morals of the salesperson, but rather their selling [...]]]> http://www.mediasalestoday.com/archives/7033/feed 1 http://www.mediasalestoday.com/archives/6971 http://www.mediasalestoday.com/archives/6971#comments Wed, 14 Dec 2011 21:19:15 +0000 Jessica Helinski http://www.mediasalestoday.com/?p=6971 As the year inches closer to its end, you may find yourself mulling over the successes and failures of 2011. You may also be determined to start out the new year with a willingness to improve professionally. ]]> http://www.mediasalestoday.com/archives/6971/feed 0 http://www.mediasalestoday.com/archives/6422 http://www.mediasalestoday.com/archives/6422#comments Mon, 26 Sep 2011 07:07:28 +0000 Jessica Helinski http://www.mediasalestoday.com/?p=6422 How about starting off the week with a little critical analysis? Use your experience, judgment and knowledge to uncover all of the things that are wrong with a prospecting email that was received by blogger and sales pro Art Sobczak.]]> http://www.mediasalestoday.com/archives/6422/feed 2 http://www.mediasalestoday.com/archives/6043 http://www.mediasalestoday.com/archives/6043#comments Tue, 30 Aug 2011 15:58:03 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=6043 The earthquake disaster in Japan had profound effects on the U.S. auto industry earlier this year. But inventory levels are expected to return to normal this fall. This shift back to normalcy may also generate increased advertising as dealers will need to promote fresh inventory and position themselves favorably against the competition.]]> http://www.mediasalestoday.com/archives/6043/feed 0 http://www.mediasalestoday.com/archives/5694 http://www.mediasalestoday.com/archives/5694#comments Wed, 13 Jul 2011 20:59:01 +0000 Jessica Helinski http://www.mediasalestoday.com/?p=5694 The scenario: After hearing your initial sales pitch or first meeting, a prospect asks you to shoot him or her an email with your information. Could this be genuine interest in your product/service or merely a brush-off?]]> http://www.mediasalestoday.com/archives/5694/feed 0 http://www.mediasalestoday.com/archives/5671 http://www.mediasalestoday.com/archives/5671#comments Mon, 11 Jul 2011 07:26:07 +0000 Jessica Helinski http://www.mediasalestoday.com/?p=5671 Hearing “no” from a prospect can leave you feeling defeated, but the sales process doesn’t always have to end right then and there. By carefully choosing your words and approach, you can actually pique enough interest to make the sale…or at least, get the prospect to engage with you a bit longer. ]]> http://www.mediasalestoday.com/archives/5671/feed 0 http://www.mediasalestoday.com/archives/5226 http://www.mediasalestoday.com/archives/5226#comments Sun, 01 May 2011 07:07:30 +0000 Jessica Helinski http://www.mediasalestoday.com/?p=5226 While sales professional Jill Konrath admits that it may be considered “heresy” in the sales world, there is actually great opportunity lying with potential clients who aren’t in buying mode. ]]> http://www.mediasalestoday.com/archives/5226/feed 0 http://www.mediasalestoday.com/archives/5150 http://www.mediasalestoday.com/archives/5150#comments Wed, 20 Apr 2011 20:40:26 +0000 Jessica Helinski http://www.mediasalestoday.com/?p=5150 The term “business hunter” is part of sales industry jargon, so it makes that market strategist Vickie K. Sullivan compares seeking out prospects to a recent safari she experienced in India. ]]> http://www.mediasalestoday.com/archives/5150/feed 0