Media Sales Today

Last month, I highlighted a couple of studies that pointed out the difficulties faced by traditional radio stations when it comes to garnering more digital revenue. A new service being rolled out by Jelli, a company that delivers user-controlled radio, may change the way spot radio works and build digital revenue for radio stations. This service is available now for national spots but may soon be used by local marketers as well.

Radio industry observers have been predicting the death of Pandora for several years now. Through all this, the company has managed to increase its listening base, generate revenue and roll out an IPO. To achieve profitability, the firm has a new goal, pitching itself to local advertisers.

Marketers have long known that connecting with consumers through radio works. Radio ad campaigns that reach commuters can often capture the undivided attention of a potential customer who is stuck in traffic. New research shows that radio works well to influence perspective buyers through all stages of the purchase funnel.

U.S. consumers are making Internet radio a bigger part of their listening experience. Research indicates that about 22% of radio listeners now spend at least part of their weekly time tuned to online stations. They are largely appreciative of the ad-free or ad-limited environment but all that is about to change.

Listen up, radioheads. I just read a great blog about targeting moms with your radio ads and I want to share Marie Bailey’s thoughts with you.

  Strong advertising connects with consumers, but do your clients always know the best message for their ad? At the recent Radio Show, media sales expert Paul Weyland suggested smart sales people should take control of the creative message to make their clients more successful. As a consultative sales person, it’s up to you to [...]

Radio in an increasingly digital world was one of the main topics of discussion at this year’s RAB/NAB Radio Show. That’s radio (referred to by some as ‘terrestrial’ radio) versus Internet radio, streaming and satellite radio. Like other traditional media, radio is working to stay relevant and successful in today’s changing media world.