Media Sales Today

Personal relevance of the cause is the top factor that influences U.S. consumer brand preference when choosing between companies that benefit a cause. New data from the Integer Group also shows women like brands that donate to a cause with each purchase.

The radio industry has experienced significant changes since the start of the digital age. The number of formats is rising and listeners can now choose between traditional radio, satellite radio, and online streaming. But at least one research shop believes that the greatest threat to the radio broadcast industry is not the increasing range of available formats.

Usage of Internet radio is on the rise, and new research shows strong response rates to both Internet-only radio campaigns and combination Internet and broadcast campaigns.

Small business owners are increasingly optimistic and plan higher ad spending for 2011, according to numbers from Ad-ology’s 2011 Small Business Marketing Forecast. This is the third year for the study, and in addition to increased optimism about the economy overall and their potential sales for this year, results show 46 percent plan increased ad budgets this year, compared to 29.1 percent who said the same for 2009.

Forecasts for fourth quarter ad revenue continue to be positive and new numbers from Katz Media Group indicate strong numbers for spot radio.

AdMall announced today that their popular Media Sales Mobile app is now available for Blackberry. Designed specifically for media advertising sales professionals, Media Sales Mobile features advertising opportunities, local prospect lists and nearby demographics, consultative sales tips and conversation starters.

Good news in national spot radio. The market has been up for the first half of the year, with pacing through June up 16 percent, and it looks like the momentum is continuing into the third quarter. Katz Radio is reporting third quarter pacing is up 18 percent, with July up 13 percent, August up 16 percent and September up 28 percent.