Media Sales Today

The recession continues to affect consumer behavior, and changing consumer habits mean businesses may need to revisit their target audiences and adjust their advertising.

A new Fed Ex Office survey shows that nearly one-third of businesses who cut advertising budgets in 2009 say it had a negative or extremely negative impact on their business results.

A new report by SNL Kagan predicts local television ad revenue will grow 5% to 7% in 2010, and says that number may end up higher if the automotive and political categories fare well.

Many marketers have made changes to their plans due to the current economic climate, but are looking forward to increased activities as the recovery begins.

Some positive economic news is emerging, but some numbers still show consumers are only buying what they need, and they continue to look for the best deal. So how do you help your advertising clients create effective ads?

More than 48% of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling. Likewise, a vast majority perceives businesses that continue to advertise as being competitive or committed to doing business.

“…in a recession ‘value’ takes on a different meaning in the eyes of the client,” writes sales consultant Paul Collins in a recent article for Rain Today. Collins presents eight tips to boost your business’s value during this rough economic time.