All Posts Tagged With: "Research"
Coupon Activity Up 10% in 2010
Free standing insert (FSI) coupon activity in the first half of 2010 is up 10.1 percent over the same period last year. While digital couponing is also up, digital coupons aren’t pushing printed coupons out of the way yet, and that’s good news for newspapers.
Reach Women Through Online Ads
According to a new report, online ads can be an effective way to reach women. The Unicast “What Women Want from the Web Report” shows 62 percent of women notice and/or interact with online advertising. Of women surveyed, 95 percent plan to go online, and their plans include social activities and shopping. Women 18-24 use the web more than other age groups.
Finally, Some Positive Ad Spending Numbers
After so many negative ad sales reports and doom and gloom forecasts, ad tracking service Kantar Media is reporting first quarter 2010 advertising spending was up 5.1 percent. This is the first quarter with a gain since the first quarter of 2008, and the largest increase in ad spending since first quarter 2006.
TV Ads: Advertisers Question Effectiveness, Measurement, Want More Targeted Ads
Despite increased belief in the future of 30-second television ads, advertisers question TV’s effectiveness and are dissatisfied with measurement. According to the joint ANA and Forrester Research survey of more than one hundred national advertisers, marketers also want to be able to target television ads, but don’t want to pay extra for that ability.
Consumers Look to Print for Bargains
Nearly a quarter of American consumers say newspaper and magazine ads are the best place to find bargains, compared to 18% who say they find the best deals in online ads.
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