Media Sales Today

While some traditional local media have taken a hit in the current economy, overall local ad spending is projected to increase led by higher digital ad spending.

Looking at Internet users worldwide, more than half have clicked on some form of online advertising in the past six months, and relevant content played a major role in what got clicked. But while consumers want relevant ads, many distrust online ads and say they don’t like the thought of targeted advertising.

  This month’s Media Sales Monthly is now available! This video briefing is designed for media advertising sales pros. Each month it features advertising sales outlooks, an ad opportunity or  ‘Know the Customer’ segment, and tips to help you make the sale. The October 2011 Media Sales Monthly features: Ad Agency Forecast Know the Customer: [...]

New research shows most Americans still rely on traditional media for local information, turning most often to television for local news and weather, and to newspapers for a wider range of local information.

Cable advertising sales managers report strong increases so far in 2011,with more than 80% saying ad revenues for the first half of this year are up over the first half of 2010, compared to 47.5% of all ad sales managers. According to the AdMall 2011 Local Advertising Sales Forecast Mid-Year Update survey, this makes cable managers the most optimistic of all the media managers.

This month’s Media Sales Monthly is now available! The August video includes the 2011 Local Ad Sales Update, information on college football fans and ways to keep the sales process going.

While nearly one-third of newspaper advertising sales managers say revenues for the first half of 2011 are up over the first half of 2010, they have lowered their projections for the year. These managers are also less optimistic than ad sales managers overall according to a new local ad sales forecast.