Saturday, March 13th, 2010

All Posts Tagged With: "Research"

TV Ads: Advertisers Question Effectiveness, Measurement, Want More Targeted Ads

Despite increased belief in the future of 30-second television ads, advertisers question TV’s effectiveness and are dissatisfied with measurement. According to the joint ANA and Forrester Research survey of more than one hundred national advertisers, marketers also want to be able to target television ads, but don’t want to pay extra for that ability.

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3Mar2010 | Michelle OBrien | 0 comments | Continued

Consumers Look to Print for Bargains

Nearly a quarter of American consumers say newspaper and magazine ads are the best place to find bargains, compared to 18% who say they find the best deals in online ads.

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27Jan2010 | Michelle OBrien | 2 comments | Continued

Online Buying Versus In-Person Shopping

There’s a lot of focus after the holidays on sales numbers – were they up? Flat? Did the big box stores beat the little guys? Which categories did the best? In the midst of all of the numbers comes an interesting study from Allen & Gerritsen that says while more and more consumers what to BUY online, most want to shop in actual retail stores ‘for inspiration.’

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13Jan2010 | Michelle OBrien | 1 comment | Continued

Outlook Good for Digital OOH; +13% Through 2013 Projected

Digital out-of-home advertising has fared pretty well through the recent economic environment, and early estimates for 2010 have been positive. Now a new BIA/Kelsey report (via MediaBuyerPlanner) confirms what the industry has been saying: digital out-of-home spending will ’skyrocket’ in coming years. In fact, BIA/Kelsey is predicting spending will increase at an annual rate of 13.5%, going from $2.2 billion in 2009 to $3.7 billion in 2013.

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18Nov2009 | Michelle OBrien | 0 comments | Continued

Search vs. Display: Which Really Works for Retailers?

Some recent Nielsen research (via AdAge) shows that search may not be what’s driving the most traffic to retailer Web sites. This study showed less than 10% of online retailers web traffic came from search, and more than 60% of site visits coming from people going directly to a site.

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