http://www.mediasalestoday.com Insights+Ideas for Media Advertising Sales Professionals Wed, 08 Feb 2012 09:00:12 +0000 en hourly 1 http://wordpress.org/?v=3.3 http://www.mediasalestoday.com/archives/6725 http://www.mediasalestoday.com/archives/6725#comments Tue, 08 Nov 2011 09:00:28 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=6725 While some traditional local media have taken a hit in the current economy, overall local ad spending is projected to increase led by higher digital ad spending.]]> http://www.mediasalestoday.com/archives/6725/feed 0 http://www.mediasalestoday.com/archives/6628 http://www.mediasalestoday.com/archives/6628#comments Fri, 28 Oct 2011 09:00:33 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=6628 Looking at Internet users worldwide, more than half have clicked on some form of online advertising in the past six months, and relevant content played a major role in what got clicked. But while consumers want relevant ads, many distrust online ads and say they don't like the thought of targeted advertising.]]> http://www.mediasalestoday.com/archives/6628/feed 0 http://www.mediasalestoday.com/archives/6552 http://www.mediasalestoday.com/archives/6552#comments Wed, 12 Oct 2011 09:00:24 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=6552   This month’s Media Sales Monthly is now available! This video briefing is designed for media advertising sales pros. Each month it features advertising sales outlooks, an ad opportunity or  ‘Know the Customer’ segment, and tips to help you make the sale. The October 2011 Media Sales Monthly features: Ad Agency Forecast Know the Customer: [...]]]> http://www.mediasalestoday.com/archives/6552/feed 2 http://www.mediasalestoday.com/archives/6434 http://www.mediasalestoday.com/archives/6434#comments Wed, 28 Sep 2011 09:00:49 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=6434 New research shows most Americans still rely on traditional media for local information, turning most often to television for local news and weather, and to newspapers for a wider range of local information.]]> http://www.mediasalestoday.com/archives/6434/feed 0 http://www.mediasalestoday.com/archives/5970 http://www.mediasalestoday.com/archives/5970#comments Fri, 19 Aug 2011 09:00:11 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=5970 Cable advertising sales managers report strong increases so far in 2011,with more than 80% saying ad revenues for the first half of this year are up over the first half of 2010, compared to 47.5% of all ad sales managers. According to the AdMall 2011 Local Advertising Sales Forecast Mid-Year Update survey, this makes cable managers the most optimistic of all the media managers. ]]> http://www.mediasalestoday.com/archives/5970/feed 0 http://www.mediasalestoday.com/archives/5959 http://www.mediasalestoday.com/archives/5959#comments Wed, 17 Aug 2011 09:00:03 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=5959 This month's Media Sales Monthly is now available! The August video includes the 2011 Local Ad Sales Update, information on college football fans and ways to keep the sales process going.]]> http://www.mediasalestoday.com/archives/5959/feed 0 http://www.mediasalestoday.com/archives/5850 http://www.mediasalestoday.com/archives/5850#comments Fri, 05 Aug 2011 09:00:31 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=5850 While nearly one-third of newspaper advertising sales managers say revenues for the first half of 2011 are up over the first half of 2010, they have lowered their projections for the year. These managers are also less optimistic than ad sales managers overall according to a new local ad sales forecast.]]> http://www.mediasalestoday.com/archives/5850/feed 1 http://www.mediasalestoday.com/archives/5808 http://www.mediasalestoday.com/archives/5808#comments Thu, 28 Jul 2011 21:00:27 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=5808 In December 2010, nearly 95 percent of advertising sales managers projected increased ad revenue in 2011, but a new study shows 76 percent now anticipate increases, and with much lower overall expectations. According to the mid-year update of the AdMall 2011 Local Advertising Sales Forecast, just 1.5 percent of these ad managers anticipated a decline in sales coming into the year, now 16.1 percent project lower numbers.]]> http://www.mediasalestoday.com/archives/5808/feed 2 http://www.mediasalestoday.com/archives/5742 http://www.mediasalestoday.com/archives/5742#comments Fri, 22 Jul 2011 09:00:12 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=5742 New data shows automotive ad spending will hit $22.6 billion this year, up 7.2 percent from 2010. That spending should result in increased sales as consumer purchase intent is strong.]]> http://www.mediasalestoday.com/archives/5742/feed 0 http://www.mediasalestoday.com/archives/5182 http://www.mediasalestoday.com/archives/5182#comments Wed, 27 Apr 2011 09:00:30 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=5182 According to a new survey, men play a big role in purchases and purchasing decisions, despite long-held ideas in the advertising world that women make most household purchasing decisions.]]> http://www.mediasalestoday.com/archives/5182/feed 0