http://www.mediasalestoday.com Insights+Ideas for Media Advertising Sales Professionals Fri, 10 Sep 2010 09:00:15 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 http://www.mediasalestoday.com/archives/3304 http://www.mediasalestoday.com/archives/3304#comments Wed, 04 Aug 2010 08:00:16 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=3304 Free standing insert (FSI) coupon activity in the first half of 2010 is up 10.1 percent over the same period last year. While digital couponing is also up, digital coupons aren't pushing printed coupons out of the way yet, and that's good news for newspapers.]]> http://www.mediasalestoday.com/archives/3304/feed 1 http://www.mediasalestoday.com/archives/3130 http://www.mediasalestoday.com/archives/3130#comments Fri, 09 Jul 2010 08:00:07 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=3130 According to a new report, online ads can be an effective way to reach women. The Unicast "What Women Want from the Web Report" shows 62 percent of women notice and/or interact with online advertising. Of women surveyed, 95 percent plan to go online, and their plans include social activities and shopping. Women 18-24 use the web more than other age groups.]]> http://www.mediasalestoday.com/archives/3130/feed 1 http://www.mediasalestoday.com/archives/2901 http://www.mediasalestoday.com/archives/2901#comments Fri, 28 May 2010 02:36:48 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=2901 After so many negative ad sales reports and doom and gloom forecasts, ad tracking service Kantar Media is reporting first quarter 2010 advertising spending was up 5.1 percent. This is the first quarter with a gain since the first quarter of 2008, and the largest increase in ad spending since first quarter 2006.]]> http://www.mediasalestoday.com/archives/2901/feed 0 http://www.mediasalestoday.com/archives/2406 http://www.mediasalestoday.com/archives/2406#comments Wed, 03 Mar 2010 08:00:37 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=2406 Despite increased belief in the future of 30-second television ads, advertisers question TV's effectiveness and are dissatisfied with measurement. According to the joint ANA and Forrester Research survey of more than one hundred national advertisers, marketers also want to be able to target television ads, but don't want to pay extra for that ability.]]> http://www.mediasalestoday.com/archives/2406/feed 0 http://www.mediasalestoday.com/archives/2203 http://www.mediasalestoday.com/archives/2203#comments Wed, 27 Jan 2010 08:00:09 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=2203 Nearly a quarter of American consumers say newspaper and magazine ads are the best place to find bargains, compared to 18% who say they find the best deals in online ads.]]> http://www.mediasalestoday.com/archives/2203/feed 2 http://www.mediasalestoday.com/archives/2143 http://www.mediasalestoday.com/archives/2143#comments Wed, 13 Jan 2010 08:00:20 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=2143 There's a lot of focus after the holidays on sales numbers - were they up? Flat? Did the big box stores beat the little guys? Which categories did the best? In the midst of all of the numbers comes an interesting study from Allen & Gerritsen that says while more and more consumers what to BUY online, most want to shop in actual retail stores 'for inspiration.']]> http://www.mediasalestoday.com/archives/2143/feed 1 http://www.mediasalestoday.com/archives/1865 http://www.mediasalestoday.com/archives/1865#comments Wed, 18 Nov 2009 08:00:00 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=1865 Digital out-of-home advertising has fared pretty well through the recent economic environment, and early estimates for 2010 have been positive. Now a new BIA/Kelsey report (via MediaBuyerPlanner) confirms what the industry has been saying: digital out-of-home spending will 'skyrocket' in coming years. In fact, BIA/Kelsey is predicting spending will increase at an annual rate of 13.5%, going from $2.2 billion in 2009 to $3.7 billion in 2013.]]> http://www.mediasalestoday.com/archives/1865/feed 0 http://www.mediasalestoday.com/archives/1797 http://www.mediasalestoday.com/archives/1797#comments Wed, 04 Nov 2009 08:00:55 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=1797 Some recent Nielsen research (via AdAge) shows that search may not be what's driving the most traffic to retailer Web sites. This study showed less than 10% of online retailers web traffic came from search, and more than 60% of site visits coming from people going directly to a site.]]> http://www.mediasalestoday.com/archives/1797/feed 0 http://www.mediasalestoday.com/archives/1428 http://www.mediasalestoday.com/archives/1428#comments Fri, 21 Aug 2009 08:00:47 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=1428 Trends in advertising come and go and right now, the trend in online advertising seems to be bigger ad sizes. In fact, the Interactive Advertising Bureau recently endorsed some larger online ad sizes. But recent research shows that when it comes to display ads, bigger may not necessarily be better.]]> http://www.mediasalestoday.com/archives/1428/feed 1 http://www.mediasalestoday.com/archives/1362 http://www.mediasalestoday.com/archives/1362#comments Fri, 07 Aug 2009 08:00:41 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=1362 MarketingCharts is reporting some preliminary numbers from a recent NAA survey that says consumers rely on newspaper ads as they shop and make purchase decisions.]]> http://www.mediasalestoday.com/archives/1362/feed 0