All Posts Tagged With: "Research"
Online Buying Versus In-Person Shopping
There’s a lot of focus after the holidays on sales numbers – were they up? Flat? Did the big box stores beat the little guys? Which categories did the best? In the midst of all of the numbers comes an interesting study from Allen & Gerritsen that says while more and more consumers what to BUY online, most want to shop in actual retail stores ‘for inspiration.’
Outlook Good for Digital OOH; +13% Through 2013 Projected
Digital out-of-home advertising has fared pretty well through the recent economic environment, and early estimates for 2010 have been positive. Now a new BIA/Kelsey report (via MediaBuyerPlanner) confirms what the industry has been saying: digital out-of-home spending will ‘skyrocket’ in coming years. In fact, BIA/Kelsey is predicting spending will increase at an annual rate of 13.5%, going from $2.2 billion in 2009 to $3.7 billion in 2013.
Search vs. Display: Which Really Works for Retailers?
Some recent Nielsen research (via AdAge) shows that search may not be what’s driving the most traffic to retailer Web sites. This study showed less than 10% of online retailers web traffic came from search, and more than 60% of site visits coming from people going directly to a site.
Some Smaller Online Ad Sizes Prove More Effective
Trends in advertising come and go and right now, the trend in online advertising seems to be bigger ad sizes. In fact, the Interactive Advertising Bureau recently endorsed some larger online ad sizes. But recent research shows that when it comes to display ads, bigger may not necessarily be better.
NAA: 6 in 10 Still Use Newspaper Ads
MarketingCharts is reporting some preliminary numbers from a recent NAA survey that says consumers rely on newspaper ads as they shop and make purchase decisions.
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