Media Sales Today

In December 2010, nearly 95 percent of advertising sales managers projected increased ad revenue in 2011, but a new study shows 76 percent now anticipate increases, and with much lower overall expectations. According to the mid-year update of the AdMall 2011 Local Advertising Sales Forecast, just 1.5 percent of these ad managers anticipated a decline in sales coming into the year, now 16.1 percent project lower numbers.

New data shows automotive ad spending will hit $22.6 billion this year, up 7.2 percent from 2010. That spending should result in increased sales as consumer purchase intent is strong.

According to a new survey, men play a big role in purchases and purchasing decisions, despite long-held ideas in the advertising world that women make most household purchasing decisions.

Online ads historically have had a low click-through rate, and new research says the main reason consumers won’t click on an ad is because it distracts their browsing experience.

In a recent MediaPost column, Matt Thornhill discusses the problem with Baby Boomers and advertising. Baby Boomers – consumers born between 1946 and 1964 are a huge market, 79 million strong and responsible for over $2 trillion in annual spending on consumer goods and services. But advertisers tend to think the advertising ‘sweet spot’ is consumers 25 to 54.

A new study from SNL Kagan says advertising is “on the road to recovery,” predicting the total market up 2.8 percent to $210.5 billion in 2010. By media, the study forecasts increases for mobile, broadcast TV and Internet.

While the economy remains tough for many Americans, we tend to make room in the budget for things that are important, according to new data from the American Express Spending & Saving Tracker, with food topping the list.