Media Sales Today

Some recent Nielsen research (via AdAge) shows that search may not be what’s driving the most traffic to retailer Web sites. This study showed less than 10% of online retailers web traffic came from search, and more than 60% of site visits coming from people going directly to a site.

Trends in advertising come and go and right now, the trend in online advertising seems to be bigger ad sizes. In fact, the Interactive Advertising Bureau recently endorsed some larger online ad sizes. But recent research shows that when it comes to display ads, bigger may not necessarily be better.

MarketingCharts is reporting some preliminary numbers from a recent NAA survey that says consumers rely on newspaper ads as they shop and make purchase decisions.

How do we spend our money? This interesting chart shows ‘average’ consumer spending based on the Department of Labor’s survey of U.S. Consumer Unit Expenditures.

A recent McPheters & Company study seems to show that television and magazine ads are more effective than their online counterparts.

Many marketers have made changes to their plans due to the current economic climate, but are looking forward to increased activities as the recovery begins.

According to Borrell’s just released Local Web Revenues report, local online advertising grew 46% to $12.6 billion in 2008. The report projects a small 6% increase for local online advertising in 2009.