All Posts Tagged With: "retail"
Sell the Spot EFFECTIVELY with These 3 Rules
I know you hear it. I know you hate it. I know you’re tired of the whining. Your prospects and clients are saying, “TV advertising is A LOT of money.” Or, “I don’t have the money to WASTE on TV ads.” So here’s how you help them NOT waste their money.
Online Buying Versus In-Person Shopping
There’s a lot of focus after the holidays on sales numbers – were they up? Flat? Did the big box stores beat the little guys? Which categories did the best? In the midst of all of the numbers comes an interesting study from Allen & Gerritsen that says while more and more consumers what to BUY online, most want to shop in actual retail stores ‘for inspiration.’
Ad Opportunity: More Retailers Promoting Menswear
After years of selling me-too offerings, department stores are positioning themselves as unique. Part of this shift has resulted in ‘private-label’ collections that now extend to the menswear department. Writing for Women’s Wear Daily, Jean Palmieri, highlights how marketers from Bloomingdale’s to Macy’s are investing in their own branded collections. This change allows operators to better compete with vertically-integrated niche marketers such as J. Crew or Abercrombie.
The Mall is Where it’s at — Again
EYE Corp. reports that advertisers are making their way back to malls this year, hoping it’s cool to be seen there now. Several categories have increased spending significantly in the second half of the year.
Growing Consumer Confidence = Sales for Your Retail Clients, if They Advertise the Right Way
Some positive economic news is emerging, but some numbers still show consumers are only buying what they need, and they continue to look for the best deal. So how do you help your advertising clients create effective ads?
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