http://www.mediasalestoday.com Insights+Ideas for Media Advertising Sales Professionals Tue, 07 Feb 2012 06:19:51 +0000 en hourly 1 http://wordpress.org/?v=3.3 http://www.mediasalestoday.com/archives/6181 http://www.mediasalestoday.com/archives/6181#comments Wed, 14 Sep 2011 09:00:46 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=6181 Retailers have traditionally used emotional triggers to connect with consumers during the all-important holiday shopping season. New research indicates shoppers may not feel the usual connection with traditional retailers, which could spell trouble.]]> http://www.mediasalestoday.com/archives/6181/feed 0 http://www.mediasalestoday.com/archives/6008 http://www.mediasalestoday.com/archives/6008#comments Wed, 24 Aug 2011 09:00:41 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=6008 While many media types are seeing a slowing in their advertising sales recovery, online advertising continues to grow. While retail continues to lead in online ad spending, automotive is poised to move into the number two position over the next two years.]]> http://www.mediasalestoday.com/archives/6008/feed 0 http://www.mediasalestoday.com/archives/4575 http://www.mediasalestoday.com/archives/4575#comments Fri, 04 Feb 2011 08:00:22 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=4575 Advertising sales managers and account executives expect increased ad revenues this year from several categories, according to the 2011 Local Ad Sales Forecast. Sectors with projected growth include health care, retail, automotive and restaurant. With mid-term elections over, most expect decreased revenue from government/political advertising.]]> http://www.mediasalestoday.com/archives/4575/feed 1 http://www.mediasalestoday.com/archives/2940 http://www.mediasalestoday.com/archives/2940#comments Fri, 04 Jun 2010 09:00:50 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=2940 I know you hear it. I know you hate it. I know you're tired of the whining. Your prospects and clients are saying, "TV advertising is A LOT of money." Or, "I don't have the money to WASTE on TV ads." So here's how you help them NOT waste their money.]]> http://www.mediasalestoday.com/archives/2940/feed 0 http://www.mediasalestoday.com/archives/2143 http://www.mediasalestoday.com/archives/2143#comments Wed, 13 Jan 2010 08:00:20 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=2143 There's a lot of focus after the holidays on sales numbers - were they up? Flat? Did the big box stores beat the little guys? Which categories did the best? In the midst of all of the numbers comes an interesting study from Allen & Gerritsen that says while more and more consumers what to BUY online, most want to shop in actual retail stores 'for inspiration.']]> http://www.mediasalestoday.com/archives/2143/feed 1 http://www.mediasalestoday.com/archives/1982 http://www.mediasalestoday.com/archives/1982#comments Tue, 15 Dec 2009 06:00:10 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=1982 After years of selling me-too offerings, department stores are positioning themselves as unique. Part of this shift has resulted in ‘private-label’ collections that now extend to the menswear department. Writing for Women’s Wear Daily, Jean Palmieri, highlights how marketers from Bloomingdale’s to Macy’s are investing in their own branded collections. This change allows operators to better compete with vertically-integrated niche marketers such as J. Crew or Abercrombie.]]> http://www.mediasalestoday.com/archives/1982/feed 0 http://www.mediasalestoday.com/archives/1946 http://www.mediasalestoday.com/archives/1946#comments Fri, 04 Dec 2009 09:17:33 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=1946 EYE Corp. reports that advertisers are making their way back to malls this year, hoping it's cool to be seen there now. Several categories have increased spending significantly in the second half of the year.]]> http://www.mediasalestoday.com/archives/1946/feed 1 http://www.mediasalestoday.com/archives/1004 http://www.mediasalestoday.com/archives/1004#comments Wed, 27 May 2009 08:00:15 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=1004 Some positive economic news is emerging, but some numbers still show consumers are only buying what they need, and they continue to look for the best deal. So how do you help your advertising clients create effective ads? ]]> http://www.mediasalestoday.com/archives/1004/feed 0 http://www.mediasalestoday.com/archives/950 http://www.mediasalestoday.com/archives/950#comments Fri, 15 May 2009 08:00:01 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=950 More than 48% of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling. Likewise, a vast majority perceives businesses that continue to advertise as being competitive or committed to doing business.]]> http://www.mediasalestoday.com/archives/950/feed 4