Media Sales Today

Some positive economic news is emerging, but some numbers still show consumers are only buying what they need, and they continue to look for the best deal. So how do you help your advertising clients create effective ads?

More than 48% of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling. Likewise, a vast majority perceives businesses that continue to advertise as being competitive or committed to doing business.