Media Sales Today

  Looking beyond economic conditions, sales managers cited staff concerns – not competitive pressures – as their biggest challenge in reaching 2010 goals. Fifty-one percent of managers cited “motivating salespeople outside their comfort zone” as their biggest challenge. Sales Manager Challenges Advertising account executives continue to view competition from other media in their market as [...]

Looking at 2010 advertising sales revenue projections by sector, sales managers expect increased growth in healthcare, retail and restaurant. More than a third predict increased revenue from the auto industry, up more than two and a half times over 2009 expectations.

  Advertising professionals – both ad sales managers and their account executives out on the streets  – are expecting positive revenue growth in 2010 as the economy and the ad market continues to recover.  Eighty-one percent of advertising sales managers and 91% of account executives expect revenue growth in 2010 versus 2009. According to the [...]

Setting aside the obvious local and national economic conditions, sales managers cited staff concerns – not competitive pressures – as their biggest challenge.