Media Sales Today

In case you missed it, here’s the 2012 List of Banished Words.
“What is this?” you ask? Ah, little grasshopper, let me make you aware of Lake Superior State University’s 36-year tradition of tossing out the year’s popular vernacular garbage.

This month’s Media Sales Monthly is now available! The August video includes the 2011 Local Ad Sales Update, information on college football fans and ways to keep the sales process going.

The July Media Sales Monthly is now available! This video briefing is designed for media advertising sales pros. This month’s video includes a new car sales forecast, ad opportunities with community colleges today, and help on getting around budgets when trying to make a sale.

Featured in the May Media Sales Monthly video podcast: The hot topic of daily deals, the ad opportunity in used cars, and sales tips for new AEs.

Featured in the April Media Sales Monthly video podcast: The current industry shift to digital media sales, the ad opportunity in gluten-free foods, and sales tips about taking advantage of unexpected opportunities.

The March 2011 Media Sales Monthly video includes information on optimistic CMOs, ways for your advertisers to reach golf fans, and sales advice about the four ‘flavors’ of no. Check it out today!

Check out the February Media Sales Monthly: Data from the 2011 Local Ad Sales Forecast and the frustrations small business owners have about buying advertising. Five quick minutes full of information designed specifically for media sales pros.