Media Sales Today

Check out the February Media Sales Monthly: Data from the 2011 Local Ad Sales Forecast and the frustrations small business owners have about buying advertising. Five quick minutes full of information designed specifically for media sales pros.

The August Media Sales Monthly is now available! This month includes on how consumers track local issues, the ad opportunity of credit unions, and more. This video briefing is designed for media advertising sales pros. Each month it features advertising sales outlooks and opportunities, a ‘Know the Customer’ segment, and tips to help you make the sale.

The July Media Sales Monthly is now available! This month we feature: Small Business Ad Budgets, Alternative Health Care Ad Opportunity, Know the High School Sports Fan Customer, and What You Can and Can’t Control in Sales.

This month’s Media Sales Monthly is now available! This video briefing is designed for media advertising sales pros. Each month it features advertising sales outlooks and opportunities, a ‘Know the Customer’ segment, and tips to help you make the sale.

It’s tough times out there — I know, you know, we all know. We’re thinking about the state of the Union, the state of the economy, the state of unemployment, the state of the media, the state of your accounts. It never ends. So I was thinking that maybe we should focus on the State of the Simpsons for your Friday outlook on the weekend. After all, The Simpsons have been with us for 20 years, so they must be doing SOMETHING right.

  What do you do after you close a sale? According to Jim Logan on Sales 2.0, you need to do more than just celebrate. You need to reinforce the purchase decision, so your new buyer doesn’t suffer buyer’s remorse. We’ve all felt that way – make a big purchase and sometimes the minute you [...]