Plan Ahead: Hispanic Marketing Advice from the Future

I want to share some of Jose Villa’s thoughts on Hispanic marketing trends for 2011. That’s right, I said 2011. Start planning now, peeps, because the 2010 Census results will be out at the end of the year and I want you to be ahead of the curve. And, by the end of 2010, U.S. Hispanic Internet penetration is on pace to reach almost 70%, Villa reports.

15Jan2010 | Courtney Huckabay | 1 comment | Continued

Spas and Salons Need to Get Social: Younger Demographics Influenced by Social Media

A new Media Influence on Consumer Choice report says 57% of 18 to 24 year olds and 48.5% of 25 to 34 year olds say social media influenced their choice of a hair salon/barber or day spa. The Ad-ology Research report also found that 37% of 18 to 24 year olds were influenced by social networks.

1Jul2009 | Michelle OBrien | 0 comments | Continued

Twitter for YOUR Local Clients

What exactly is Twitter? It’s a microblogging service, which means you’ve only got 140 characters to get your message across. You follow people and businesses that you’re interested in – from your Aunt Sally to your mechanic – and people and businesses follow you back. A lot of people have spent a lot of time trying to figure out how to make money with Twitter, what’s the ‘killer app?’ A new AdAge article shows that Twitter can be a great way for local businesses to drive real sales.

21May2009 | Michelle OBrien | 0 comments | Continued