Media Sales Today

You’re probably always wondering what chief marketing officers are thinking, right? Well, this might help a teensy bit. Forrester Research and Heidrick & Struggles talked to approximately 200 CMOs to try to get inside those all-knowing heads.

I thought I’d change things up today and talk about sports. I’m feeling festive in general, and Brian Grey is feeling festive about sports marketing in 2012. So here’s some sports festivus for the rest of us.

  I was reading Meghan Gargan’s post about the dos and don’ts for sending social holiday greetings on the MarketingProfs website and thought her ideas might be helpful to you sales professionals. Whether you’re sending ecards, printed cards, or tweeting your wishes to clients and prospective clients, I think these basic principles apply to all [...]

You’ve got the Twitter profile, set up your LinkedIn Account, and created a Facebook page. But, do you have the savvy to successfully use them all? While some tactics may seem like a good idea, in actuality, they could be turning away prospects.

Social media was a hot topic during last week’s panel discussion of Columbus, Ohio broadcast TV leadership. Integration of social media, as well as mobile devices, are two of the methods local stations are using to bring audiences back to their websites and their channels on the bigger screen.

Over at the Vertical Response blog, there’s an article that gives advice on how to keep your Facebook profile entertaining, valuable and interesting to readers. Setting up your presence on the network is merely the first step to social marketing success…

Just when you think EVERYONE is on Facebook – surprise – they’re not! At least, small business owners aren’t. That’s right, the people you’re going after don’t really care for using social media to market their businesses. Only 12% of small business owners say that social media is a MUST for them, according to a Hiscox study.