Social Media and Social Networking: There is a Difference

I’m constantly amazed by who companies choose/allow to handle and monitor their Facebook, Twitter and other social accounts. I think there’s a very common misconception that only tweens, teens and Gen-Yers are engaging with brands through these channels. It’s like corporations and agencies say to their interns and young staff members, “Hey, you’re young. You get all this ‘Tweetering’ and ‘MyFacing.’ You take care of this.” Don’t get me wrong, a lot of brands and the agencies that represent them make social media work well for them, but pretty much every day I also hear someone expressing confusion about it all. Mostly small businesses — mostly your kind of clients.

23Apr2010 | Courtney Huckabay | 0 comments | Continued

Plan Ahead: Hispanic Marketing Advice from the Future

I want to share some of Jose Villa’s thoughts on Hispanic marketing trends for 2011. That’s right, I said 2011. Start planning now, peeps, because the 2010 Census results will be out at the end of the year and I want you to be ahead of the curve. And, by the end of 2010, U.S. Hispanic Internet penetration is on pace to reach almost 70%, Villa reports.

15Jan2010 | Courtney Huckabay | 1 comment | Continued