http://www.mediasalestoday.com Insights+Ideas for Media Advertising Sales Professionals Wed, 08 Feb 2012 09:00:12 +0000 en hourly 1 http://wordpress.org/?v=3.3 http://www.mediasalestoday.com/archives/7308 http://www.mediasalestoday.com/archives/7308#comments Wed, 25 Jan 2012 09:00:41 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=7308 You're probably always wondering what chief marketing officers are thinking, right? Well, this might help a teensy bit. Forrester Research and Heidrick & Struggles talked to approximately 200 CMOs to try to get inside those all-knowing heads.]]> http://www.mediasalestoday.com/archives/7308/feed 0 http://www.mediasalestoday.com/archives/7084 http://www.mediasalestoday.com/archives/7084#comments Wed, 21 Dec 2011 09:00:13 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=7084 I thought I'd change things up today and talk about sports. I'm feeling festive in general, and Brian Grey is feeling festive about sports marketing in 2012. So here's some sports festivus for the rest of us.]]> http://www.mediasalestoday.com/archives/7084/feed 1 http://www.mediasalestoday.com/archives/6949 http://www.mediasalestoday.com/archives/6949#comments Wed, 14 Dec 2011 09:00:30 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=6949   I was reading Meghan Gargan’s post about the dos and don’ts for sending social holiday greetings on the MarketingProfs website and thought her ideas might be helpful to you sales professionals. Whether you’re sending ecards, printed cards, or tweeting your wishes to clients and prospective clients, I think these basic principles apply to all [...]]]> http://www.mediasalestoday.com/archives/6949/feed 0 http://www.mediasalestoday.com/archives/6495 http://www.mediasalestoday.com/archives/6495#comments Thu, 06 Oct 2011 13:10:34 +0000 Jessica Helinski http://www.mediasalestoday.com/?p=6495 You’ve got the Twitter profile, set up your LinkedIn Account, and created a Facebook page. But, do you have the savvy to successfully use them all? While some tactics may seem like a good idea, in actuality, they could be turning away prospects. ]]> http://www.mediasalestoday.com/archives/6495/feed 0 http://www.mediasalestoday.com/archives/6321 http://www.mediasalestoday.com/archives/6321#comments Wed, 21 Sep 2011 18:55:44 +0000 Jessica Helinski http://www.mediasalestoday.com/?p=6321 Social media was a hot topic during last week’s panel discussion of Columbus, Ohio broadcast TV leadership. Integration of social media, as well as mobile devices, are two of the methods local stations are using to bring audiences back to their websites and their channels on the bigger screen.]]> http://www.mediasalestoday.com/archives/6321/feed 0 http://www.mediasalestoday.com/archives/6036 http://www.mediasalestoday.com/archives/6036#comments Mon, 29 Aug 2011 07:24:59 +0000 Jessica Helinski http://www.mediasalestoday.com/?p=6036 Over at the Vertical Response blog, there’s an article that gives advice on how to keep your Facebook profile entertaining, valuable and interesting to readers. Setting up your presence on the network is merely the first step to social marketing success...]]> http://www.mediasalestoday.com/archives/6036/feed 0 http://www.mediasalestoday.com/archives/5926 http://www.mediasalestoday.com/archives/5926#comments Fri, 12 Aug 2011 09:00:00 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=5926 Just when you think EVERYONE is on Facebook – surprise – they're not! At least, small business owners aren't. That's right, the people you're going after don't really care for using social media to market their businesses. Only 12% of small business owners say that social media is a MUST for them, according to a Hiscox study.]]> http://www.mediasalestoday.com/archives/5926/feed 0 http://www.mediasalestoday.com/archives/4963 http://www.mediasalestoday.com/archives/4963#comments Tue, 22 Mar 2011 15:05:24 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=4963 There’s plenty of buzz about mobile at the ILM East conference this week. But as the media ecosystem evolves, analysts aren’t quite sure how to separate the categories of mobile, social and local. For one particular company, there’s no need for separation. Evan Cohen, at foursquare, believes his business model is perfectly situated to take advantage of the confluence of mobile, social and local advertising.]]> http://www.mediasalestoday.com/archives/4963/feed 0 http://www.mediasalestoday.com/archives/4166 http://www.mediasalestoday.com/archives/4166#comments Thu, 09 Dec 2010 04:03:47 +0000 Jessica Helinski http://www.mediasalestoday.com/?p=4166 Paul Castain (blogger at Sales Playbook) warns readers that his recent blog post is a bit long. But in my opinion, it's worth the word count. He devotes the post to "21 ways to master Linkedin," and it's a must-read for anyone involved -- or curious -- about the social network.]]> http://www.mediasalestoday.com/archives/4166/feed 2 http://www.mediasalestoday.com/archives/4032 http://www.mediasalestoday.com/archives/4032#comments Mon, 15 Nov 2010 07:43:46 +0000 Jessica Helinski http://www.mediasalestoday.com/?p=4032 Listen up “sales & marketing leader”—Matt Bertuzzi, with The Bridge Group, has some advice for you in regards to social media]]> http://www.mediasalestoday.com/archives/4032/feed 1