http://www.mediasalestoday.com Insights+Ideas for Media Advertising Sales Professionals Tue, 07 Sep 2010 06:01:26 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 http://www.mediasalestoday.com/archives/2806 http://www.mediasalestoday.com/archives/2806#comments Fri, 07 May 2010 20:30:24 +0000 Jessica Helinski http://www.mediasalestoday.com/?p=2806 Here is a great topic to debate: Because of social media, is cold calling dead? This is a question that has divided many salespeople, and there are valid arguments to both sides.]]> http://www.mediasalestoday.com/archives/2806/feed 0 http://www.mediasalestoday.com/archives/2682 http://www.mediasalestoday.com/archives/2682#comments Fri, 23 Apr 2010 09:00:24 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=2682 I'm constantly amazed by who companies choose/allow to handle and monitor their Facebook, Twitter and other social accounts. I think there's a very common misconception that only tweens, teens and Gen-Yers are engaging with brands through these channels. It's like corporations and agencies say to their interns and young staff members, "Hey, you're young. You get all this 'Tweetering' and 'MyFacing.' You take care of this." Don't get me wrong, a lot of brands and the agencies that represent them make social media work well for them, but pretty much every day I also hear someone expressing confusion about it all. Mostly small businesses -- mostly your kind of clients.]]> http://www.mediasalestoday.com/archives/2682/feed 0 http://www.mediasalestoday.com/archives/2529 http://www.mediasalestoday.com/archives/2529#comments Fri, 26 Mar 2010 20:46:10 +0000 Jessica Helinski http://www.mediasalestoday.com/?p=2529 While many in sales may use social media for personal purposes, what is holding them back from utilizing this new media to build sales?]]> http://www.mediasalestoday.com/archives/2529/feed 0 http://www.mediasalestoday.com/archives/2153 http://www.mediasalestoday.com/archives/2153#comments Fri, 15 Jan 2010 09:20:48 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=2153 I want to share some of Jose Villa's thoughts on Hispanic marketing trends for 2011. That's right, I said 2011. Start planning now, peeps, because the 2010 Census results will be out at the end of the year and I want you to be ahead of the curve. And, by the end of 2010, U.S. Hispanic Internet penetration is on pace to reach almost 70%, Villa reports.]]> http://www.mediasalestoday.com/archives/2153/feed 1 http://www.mediasalestoday.com/archives/1842 http://www.mediasalestoday.com/archives/1842#comments Wed, 11 Nov 2009 21:59:38 +0000 Jessica Helinski http://www.mediasalestoday.com/?p=1842 If you use Twitter for business-related purposes, an article on Rain Today has some advice for you. Written by marketer and blogger Eric Rudolf, the article highlights five rules that no business should break when using Twitter.]]> http://www.mediasalestoday.com/archives/1842/feed 2 http://www.mediasalestoday.com/archives/1180 http://www.mediasalestoday.com/archives/1180#comments Wed, 01 Jul 2009 08:00:16 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=1180 A new Media Influence on Consumer Choice report says 57% of 18 to 24 year olds and 48.5% of 25 to 34 year olds say social media influenced their choice of a hair salon/barber or day spa. The Ad-ology Research report also found that 37% of 18 to 24 year olds were influenced by social networks.]]> http://www.mediasalestoday.com/archives/1180/feed 0 http://www.mediasalestoday.com/archives/1149 http://www.mediasalestoday.com/archives/1149#comments Wed, 24 Jun 2009 08:00:25 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=1149 Online comments and product reviews influenced 65% of U.S. adults who recently used a diet or weight loss program, according to the Spring 2009 Ad-ology Media Influence on Consumer Choice survey.]]> http://www.mediasalestoday.com/archives/1149/feed 0 http://www.mediasalestoday.com/archives/974 http://www.mediasalestoday.com/archives/974#comments Thu, 21 May 2009 08:00:42 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=974 What exactly is Twitter? It's a microblogging service, which means you've only got 140 characters to get your message across. You follow people and businesses that you're interested in - from your Aunt Sally to your mechanic - and people and businesses follow you back. A lot of people have spent a lot of time trying to figure out how to make money with Twitter, what's the 'killer app?' A new AdAge article shows that Twitter can be a great way for local businesses to drive real sales.]]> http://www.mediasalestoday.com/archives/974/feed 0 http://www.mediasalestoday.com/archives/610 http://www.mediasalestoday.com/archives/610#comments Fri, 13 Mar 2009 11:00:10 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=610 Want more experience with interactive advertising? Are you thirsting for more knowledge on the latest trends in social media marketing? The Interactive Advertising Bureau might have just what you're looking for to stay on top and informed.]]> http://www.mediasalestoday.com/archives/610/feed 0 http://www.mediasalestoday.com/archives/550 http://www.mediasalestoday.com/archives/550#comments Fri, 27 Feb 2009 11:00:04 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=550 This just in: Social networkers are savvy shoppers and searchers. But we already knew that, right? With 43% of the online community using social networking sites, it's obvious that marketers should take advantage of this far-reaching advertising medium. What's not so obvious, is how to reach these calculating, discerning, lightning-fast multi-taskers on the Web. Hit them over the head with a giant, flashing display ad?]]> http://www.mediasalestoday.com/archives/550/feed 0