Media Sales Today

I want to share some of Jose Villa’s thoughts on Hispanic marketing trends for 2011. That’s right, I said 2011. Start planning now, peeps, because the 2010 Census results will be out at the end of the year and I want you to be ahead of the curve. And, by the end of 2010, U.S. Hispanic Internet penetration is on pace to reach almost 70%, Villa reports.

If you use Twitter for business-related purposes, an article on Rain Today has some advice for you. Written by marketer and blogger Eric Rudolf, the article highlights five rules that no business should break when using Twitter.

A new Media Influence on Consumer Choice report says 57% of 18 to 24 year olds and 48.5% of 25 to 34 year olds say social media influenced their choice of a hair salon/barber or day spa. The Ad-ology Research report also found that 37% of 18 to 24 year olds were influenced by social networks.

Online comments and product reviews influenced 65% of U.S. adults who recently used a diet or weight loss program, according to the Spring 2009 Ad-ology Media Influence on Consumer Choice survey.

What exactly is Twitter? It’s a microblogging service, which means you’ve only got 140 characters to get your message across. You follow people and businesses that you’re interested in – from your Aunt Sally to your mechanic – and people and businesses follow you back. A lot of people have spent a lot of time trying to figure out how to make money with Twitter, what’s the ‘killer app?’ A new AdAge article shows that Twitter can be a great way for local businesses to drive real sales.

Want more experience with interactive advertising? Are you thirsting for more knowledge on the latest trends in social media marketing? The Interactive Advertising Bureau might have just what you’re looking for to stay on top and informed.

This just in: Social networkers are savvy shoppers and searchers. But we already knew that, right? With 43% of the online community using social networking sites, it’s obvious that marketers should take advantage of this far-reaching advertising medium. What’s not so obvious, is how to reach these calculating, discerning, lightning-fast multi-taskers on the Web. Hit them over the head with a giant, flashing display ad?