Media Sales Today

Want more experience with interactive advertising? Are you thirsting for more knowledge on the latest trends in social media marketing? The Interactive Advertising Bureau might have just what you’re looking for to stay on top and informed.

This just in: Social networkers are savvy shoppers and searchers. But we already knew that, right? With 43% of the online community using social networking sites, it’s obvious that marketers should take advantage of this far-reaching advertising medium. What’s not so obvious, is how to reach these calculating, discerning, lightning-fast multi-taskers on the Web. Hit them over the head with a giant, flashing display ad?

Media and advertising professionals predict advertisers will move more than a quarter of time and spending away from traditional channels over the next five years while social media and mobile advertising will increase.