Media Sales Today

Good news in national spot radio. The market has been up for the first half of the year, with pacing through June up 16 percent, and it looks like the momentum is continuing into the third quarter. Katz Radio is reporting third quarter pacing is up 18 percent, with July up 13 percent, August up 16 percent and September up 28 percent.

The May 2010 Media Sales Monthly video briefing features the CMO Council State of Marketing report, info on the increased sale of consumer electronics products by drug stores, the best way for local attractions to reach consumers, and tips on how to keep the sales process going.

AdMall announced today the availability of the Media Sales Mobile app, designed specifically for media advertising sales professionals. Media Sales Mobile features advertising opportunities, local prospect lists and nearby demographics, consultative sales tips and conversation starters.