Media Sales Today

According to a new report, online ads can be an effective way to reach women. The Unicast “What Women Want from the Web Report” shows 62 percent of women notice and/or interact with online advertising. Of women surveyed, 95 percent plan to go online, and their plans include social activities and shopping. Women 18-24 use the web more than other age groups.

A new Fed Ex Office survey shows that nearly one-third of businesses who cut advertising budgets in 2009 say it had a negative or extremely negative impact on their business results.

Despite increased belief in the future of 30-second television ads, advertisers question TV’s effectiveness and are dissatisfied with measurement. According to the joint ANA and Forrester Research survey of more than one hundred national advertisers, marketers also want to be able to target television ads, but don’t want to pay extra for that ability.

There’s a lot of focus after the holidays on sales numbers – were they up? Flat? Did the big box stores beat the little guys? Which categories did the best? In the midst of all of the numbers comes an interesting study from Allen & Gerritsen that says while more and more consumers what to BUY online, most want to shop in actual retail stores ‘for inspiration.’