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	<title>Media Sales Today &#187; tablets</title>
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	<description>Insights+Ideas for Media Advertising Sales Professionals</description>
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		<title>The Future of Media? TV Measured in CPMs, Tablets Save Print</title>
		<link>http://www.mediasalestoday.com/archives/2415</link>
		<comments>http://www.mediasalestoday.com/archives/2415#comments</comments>
		<pubDate>Fri, 05 Mar 2010 08:00:14 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Media-Negative]]></category>
		<category><![CDATA[Media-Positive]]></category>
		<category><![CDATA[4as]]></category>
		<category><![CDATA[ad agency]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[CPM]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[tablets]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[transformation]]></category>
		<category><![CDATA[tv]]></category>

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		<description><![CDATA[<br/>The American Association of Advertising Agencies annual conference was held this week, and featured some big names talking about advertising and media today and in the future. Topics included changing up the TV cost-per-rating point model and the idea that tablets may save print media.]]></description>
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