Media Sales Today

Best of 2010: Despite doom and gloom predictions for the print industry, Folio blogger Joe Pulizzi thinks there is still a role for print, even in the ‘era of iPads and Apps.’ In fact, he thinks print will make a comeback in 2011, and lists some pretty good reasons marketers should use consider using it.

There’s not enough room here to go in to the differences between the sexes, but based on recent research, those differences include how each gender consumes media and their willingness to switch to digital. There’s also a generational divide in consumption between adults 18-34 and 35+.