Media Sales Today

Social media was a hot topic during last week’s panel discussion of Columbus, Ohio broadcast TV leadership. Integration of social media, as well as mobile devices, are two of the methods local stations are using to bring audiences back to their websites and their channels on the bigger screen.

Whether it is through a television screen or a smartphone app, panelists voiced the importance of connecting with the community during the a panel discussion of Columbus, Ohio broadcast TV leadership last Friday.

Personal relevance of the cause is the top factor that influences U.S. consumer brand preference when choosing between companies that benefit a cause. New data from the Integer Group also shows women like brands that donate to a cause with each purchase.

  As consumers are increasingly out of their homes, marketers are turning to digital out-of-home advertising as another way to reach them. A new eMarketer study shows big increased ad spending for this emerging channel, and some of those dollars are coming from TV budgets. Media planners who said they would include digital out-of-home in [...]

Television viewing data for the fourth quarter of 2010 shows TV habits differ by demographic group, with the oldest Americans watching the most, and teenagers watching the least. The Nielsen also shows 2010 TV ad spending was up 8 percent over 2009.

Newly released numbers show 71 percent of Americans rate watching TV among their favorite media activities, which may not surprise anyone. Not only are American’s watching, Deloitte’s most recent “State of the Media Democracy” study shows 86 percent say television advertising has the biggest impact on their buying decisions.

Small business owners are increasingly optimistic and plan higher ad spending for 2011, according to numbers from Ad-ology’s 2011 Small Business Marketing Forecast. This is the third year for the study, and in addition to increased optimism about the economy overall and their potential sales for this year, results show 46 percent plan increased ad budgets this year, compared to 29.1 percent who said the same for 2009.