Media Sales Today

While the economy remains tough for many Americans, we tend to make room in the budget for things that are important, according to new data from the American Express Spending & Saving Tracker, with food topping the list.

The video game industry is looking to change the way games are marketed and released. Historically, key players such as Take-Two, Square Enix Holdings and Sony Corp. have released games late in the year and targeted the holiday gift market. But following a period of slowing sales in 2009, these companies may begin to launch games throughout the calendar year.

  Westerville, OH, November 24, 2008 – A surprising 70% of recent video game/game systems buyers reported some or significant influence from television and 54% reported influence from online video, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey. Nearly half of consumers 18 to 24 years old (48.5%) purchased video game [...]