http://www.mediasalestoday.com Insights+Ideas for Media Advertising Sales Professionals Wed, 17 Mar 2010 20:43:23 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.mediasalestoday.com/archives/2474 http://www.mediasalestoday.com/archives/2474#comments Wed, 17 Mar 2010 20:43:08 +0000 Jessica Helinski http://www.mediasalestoday.com/?p=2474 If you hit a roadblock with a prospect, there may still be hope for the sale. Skip Anderson certainly thinks so. ]]> http://www.mediasalestoday.com/archives/2474/feed 1 http://www.mediasalestoday.com/archives/2464 http://www.mediasalestoday.com/archives/2464#comments Wed, 17 Mar 2010 08:00:01 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=2464 Members within a generation tend to dress alike, think alike, maybe even vote alike. So it's no surprise that people within a generation have similar shopping habits, habits that make each generation different from the others. Nielsen recently released a rundown of these differences and some ideas for how to reach them.]]> http://www.mediasalestoday.com/archives/2464/feed 0 http://www.mediasalestoday.com/archives/2458 http://www.mediasalestoday.com/archives/2458#comments Tue, 16 Mar 2010 06:00:05 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=2458 Smart grids have been touted as a key component in meeting the national goals to reduce energy consumption and our carbon footprint on the environment. Utility companies in places like Boulder, CO and Miami, FL have already deployed these systems. In a smart grid system, a two way communication system exists between utilities and customers. The utility notifies customers regularly of use levels and varying costs for use at specific times of day.]]> http://www.mediasalestoday.com/archives/2458/feed 0 http://www.mediasalestoday.com/archives/2453 http://www.mediasalestoday.com/archives/2453#comments Fri, 12 Mar 2010 21:27:10 +0000 Jessica Helinski http://www.mediasalestoday.com/?p=2453 Many in sales consider pointing out their companies’ strengths in the face of competitors’ weaknesses can be an effective way to attract new business. But is it really a good way to shine in a prospect’s eyes?]]> http://www.mediasalestoday.com/archives/2453/feed 3 http://www.mediasalestoday.com/archives/2443 http://www.mediasalestoday.com/archives/2443#comments Fri, 12 Mar 2010 09:06:24 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=2443 Good News: Outsell survey says U.S. advertisers are spending MORE in 2010! More News: Outsell survey says the m0ney's going to digital media!]]> http://www.mediasalestoday.com/archives/2443/feed 0 http://www.mediasalestoday.com/archives/2439 http://www.mediasalestoday.com/archives/2439#comments Wed, 10 Mar 2010 21:34:56 +0000 Jessica Helinski http://www.mediasalestoday.com/?p=2439 There are times when a prospect could use a little push to buy, and sales professional Victor Antonio has some advice on what you can do to give them the nudge. ]]> http://www.mediasalestoday.com/archives/2439/feed 0 http://www.mediasalestoday.com/archives/2433 http://www.mediasalestoday.com/archives/2433#comments Wed, 10 Mar 2010 08:00:22 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=2433 What was the last really great presentation you saw? How about the last really bad one? A great presentation makes an impression, and the presentation sharing Web site Slideshare has an annual contest to pick the world's best. While these aren't necessarily sales presentations, the techniques in these presentations may help you as you design your next presentation masterpiece. ]]> http://www.mediasalestoday.com/archives/2433/feed 0 http://www.mediasalestoday.com/archives/2425 http://www.mediasalestoday.com/archives/2425#comments Tue, 09 Mar 2010 06:00:17 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=2425 The credit card industry has long marketed to consumers who wanted to buy now and pay later, sometimes much later, for goods and services. Over time, credit card companies hiked interest rates and fees to increase profits. But these practices resulted in restrictive legislation which went into effect in February 2010. As a result, credit card companies can no longer apply the highest interest rates to all outstanding balances and they cannot frequently shift payment due dates. The new legislation and the high rate of defaults on payments by consumers who are mired in debt are leading companies to market to the kind of consumer they long ignored - the one who pays off the card balance every month.]]> http://www.mediasalestoday.com/archives/2425/feed 0 http://www.mediasalestoday.com/archives/2430 http://www.mediasalestoday.com/archives/2430#comments Fri, 05 Mar 2010 21:00:53 +0000 Jessica Helinski http://www.mediasalestoday.com/?p=2430 If your prospecting efforts are reaping fewer rewards, it may be time to analyze your methods. B2B Sales Coach S. Anthony Iannarino offers some tips to freshen up your prospecting, and his suggestions cover a variety of prospecting issues, from technique to the salesperson’s attitude toward the process.]]> http://www.mediasalestoday.com/archives/2430/feed 0 http://www.mediasalestoday.com/archives/2415 http://www.mediasalestoday.com/archives/2415#comments Fri, 05 Mar 2010 08:00:14 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=2415 The American Association of Advertising Agencies annual conference was held this week, and featured some big names talking about advertising and media today and in the future. Topics included changing up the TV cost-per-rating point model and the idea that tablets may save print media.]]> http://www.mediasalestoday.com/archives/2415/feed 0