http://www.mediasalestoday.com Insights+Ideas for Media Advertising Sales Professionals Wed, 10 Mar 2010 21:34:56 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.mediasalestoday.com/archives/2439 http://www.mediasalestoday.com/archives/2439#comments Wed, 10 Mar 2010 21:34:56 +0000 Jessica Helinski http://www.mediasalestoday.com/?p=2439 There are times when a prospect could use a little push to buy, and sales professional Victor Antonio has some advice on what you can do to give them the nudge. ]]> http://www.mediasalestoday.com/archives/2439/feed 0 http://www.mediasalestoday.com/archives/2433 http://www.mediasalestoday.com/archives/2433#comments Wed, 10 Mar 2010 08:00:22 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=2433 What was the last really great presentation you saw? How about the last really bad one? A great presentation makes an impression, and the presentation sharing Web site Slideshare has an annual contest to pick the world's best. While these aren't necessarily sales presentations, the techniques in these presentations may help you as you design your next presentation masterpiece. ]]> http://www.mediasalestoday.com/archives/2433/feed 0 http://www.mediasalestoday.com/archives/2425 http://www.mediasalestoday.com/archives/2425#comments Tue, 09 Mar 2010 06:00:17 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=2425 The credit card industry has long marketed to consumers who wanted to buy now and pay later, sometimes much later, for goods and services. Over time, credit card companies hiked interest rates and fees to increase profits. But these practices resulted in restrictive legislation which went into effect in February 2010. As a result, credit card companies can no longer apply the highest interest rates to all outstanding balances and they cannot frequently shift payment due dates. The new legislation and the high rate of defaults on payments by consumers who are mired in debt are leading companies to market to the kind of consumer they long ignored - the one who pays off the card balance every month.]]> http://www.mediasalestoday.com/archives/2425/feed 0 http://www.mediasalestoday.com/archives/2430 http://www.mediasalestoday.com/archives/2430#comments Fri, 05 Mar 2010 21:00:53 +0000 Jessica Helinski http://www.mediasalestoday.com/?p=2430 If your prospecting efforts are reaping fewer rewards, it may be time to analyze your methods. B2B Sales Coach S. Anthony Iannarino offers some tips to freshen up your prospecting, and his suggestions cover a variety of prospecting issues, from technique to the salesperson’s attitude toward the process.]]> http://www.mediasalestoday.com/archives/2430/feed 0 http://www.mediasalestoday.com/archives/2415 http://www.mediasalestoday.com/archives/2415#comments Fri, 05 Mar 2010 08:00:14 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=2415 The American Association of Advertising Agencies annual conference was held this week, and featured some big names talking about advertising and media today and in the future. Topics included changing up the TV cost-per-rating point model and the idea that tablets may save print media.]]> http://www.mediasalestoday.com/archives/2415/feed 0 http://www.mediasalestoday.com/archives/2412 http://www.mediasalestoday.com/archives/2412#comments Wed, 03 Mar 2010 21:23:15 +0000 Jessica Helinski http://www.mediasalestoday.com/?p=2412 When I came across the title to a blog post by sales professional Zan Jones, which was titled “What Kind of Salesperson are You?”]]> http://www.mediasalestoday.com/archives/2412/feed 2 http://www.mediasalestoday.com/archives/2406 http://www.mediasalestoday.com/archives/2406#comments Wed, 03 Mar 2010 08:00:37 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=2406 Despite increased belief in the future of 30-second television ads, advertisers question TV's effectiveness and are dissatisfied with measurement. According to the joint ANA and Forrester Research survey of more than one hundred national advertisers, marketers also want to be able to target television ads, but don't want to pay extra for that ability.]]> http://www.mediasalestoday.com/archives/2406/feed 0 http://www.mediasalestoday.com/archives/2384 http://www.mediasalestoday.com/archives/2384#comments Tue, 02 Mar 2010 06:00:05 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=2384 The video game industry is looking to change the way games are marketed and released. Historically, key players such as Take-Two, Square Enix Holdings and Sony Corp. have released games late in the year and targeted the holiday gift market. But following a period of slowing sales in 2009, these companies may begin to launch games throughout the calendar year.]]> http://www.mediasalestoday.com/archives/2384/feed 0 http://www.mediasalestoday.com/archives/2399 http://www.mediasalestoday.com/archives/2399#comments Fri, 26 Feb 2010 21:37:15 +0000 Jessica Helinski http://www.mediasalestoday.com/?p=2399 Did you ever come across a prospect’s name and panic over how it’s pronounced? Or have you inadvertently offended a prospect by commenting on their unique name?]]> http://www.mediasalestoday.com/archives/2399/feed 0 http://www.mediasalestoday.com/archives/2388 http://www.mediasalestoday.com/archives/2388#comments Fri, 26 Feb 2010 09:00:45 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=2388 HOT lead: Kraft, P&G and General Mills are upping their marketing budgets! Word on the street is that they're comin' out -- guns blazin' -- to fight off those private-label competitors. And they need you now more than ever. They're going BIG with investments in advertising, in-store promotion, shelf signage, coupons and packaging.]]> http://www.mediasalestoday.com/archives/2388/feed 0