http://www.mediasalestoday.com Insights+Ideas for Media Advertising Sales Professionals Fri, 18 May 2012 09:00:56 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 http://www.mediasalestoday.com/archives/8273 http://www.mediasalestoday.com/archives/8273#comments Fri, 18 May 2012 09:00:56 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=8273 Here are some pointers on what is WORKING in ads for chain restaurants. Honestly, I don't think there are any real surprises in the results of the Ace Metrix research. But I do think it's affirmation that the basics work – and they are basics for that reason.]]> http://www.mediasalestoday.com/archives/8273/feed 0 http://www.mediasalestoday.com/archives/8265 http://www.mediasalestoday.com/archives/8265#comments Thu, 17 May 2012 15:17:21 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=8265 Marketers know that consumers who possess smartphones make for an always-on target audience. But, not all consumers have smartphones yet. And, some marketers need to make an extra impression on consumers, especially when they are away from home.]]> http://www.mediasalestoday.com/archives/8265/feed 0 http://www.mediasalestoday.com/archives/8268 http://www.mediasalestoday.com/archives/8268#comments Wed, 16 May 2012 20:48:23 +0000 Jessica Helinski http://www.mediasalestoday.com/?p=8268 So you're now the proud owner of an iPad (or other brand of tablet). But just how do you integrate this gadget into your sales process? ]]> http://www.mediasalestoday.com/archives/8268/feed 0 http://www.mediasalestoday.com/archives/8262 http://www.mediasalestoday.com/archives/8262#comments Wed, 16 May 2012 15:13:41 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=8262 The future is not all digital, all the time. That’s the word from STRATA, a research concern that just published a new survey on ad agencies and their attention to media mix. Overall, STRATA analysts continue to say that 2012 will be a good year for advertising and while there’s a trend to purchase more digital, traditional is still an in-demand platform for marketers.]]> http://www.mediasalestoday.com/archives/8262/feed 0 http://www.mediasalestoday.com/archives/8244 http://www.mediasalestoday.com/archives/8244#comments Wed, 16 May 2012 09:00:27 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=8244 Everybody's getting a little loose lately. Liquor commercials appear to be on the rise – with broadcast networks easing up on their rules. Frankly, I think it has something to do with Don Draper making your grandad's bourbon cool again, but I digress.]]> http://www.mediasalestoday.com/archives/8244/feed 0 http://www.mediasalestoday.com/archives/8239 http://www.mediasalestoday.com/archives/8239#comments Tue, 15 May 2012 06:06:36 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=8239 To make up for revenue shortfalls from the loss of landlines and to eke more revenue out of each subscriber, telecom and cable companies are offering consumers new ways to manage their home systems while they are at work or on vacation. These systems allow homeowners to control lights, thermostats and cameras remotely. Reps can increase sales by talking to service providers about educating consumers on the new technology through ad campaigns.]]> http://www.mediasalestoday.com/archives/8239/feed 0 http://www.mediasalestoday.com/archives/8235 http://www.mediasalestoday.com/archives/8235#comments Mon, 14 May 2012 07:57:14 +0000 Jessica Helinski http://www.mediasalestoday.com/?p=8235 How are your sales hunting skills? If they’re only so-so, you may want to check out the recent blog post by Al Turrisi. He discusses strong sales hunters, listing three “secrets” to their success. ]]> http://www.mediasalestoday.com/archives/8235/feed 0 http://www.mediasalestoday.com/archives/8216 http://www.mediasalestoday.com/archives/8216#comments Fri, 11 May 2012 09:00:52 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=8216 Some interesting stuff is popping up (or should I say OUT?) in movie theaters these days. Live 3D broadcasts are going to be all the rage. Now, I've written about the success of live opera performances shown in theaters before, but I thought SPORTS might really grab you by the collar this time.]]> http://www.mediasalestoday.com/archives/8216/feed 0 http://www.mediasalestoday.com/archives/8189 http://www.mediasalestoday.com/archives/8189#comments Thu, 10 May 2012 15:23:04 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=8189 Last month, I highlighted a couple of studies that pointed out the difficulties faced by traditional radio stations when it comes to garnering more digital revenue. A new service being rolled out by Jelli, a company that delivers user-controlled radio, may change the way spot radio works and build digital revenue for radio stations. This service is available now for national spots but may soon be used by local marketers as well.]]> http://www.mediasalestoday.com/archives/8189/feed 0 http://www.mediasalestoday.com/archives/8213 http://www.mediasalestoday.com/archives/8213#comments Wed, 09 May 2012 20:43:59 +0000 Jessica Helinski http://www.mediasalestoday.com/?p=8213 There are few people out there who feel zero nervousness during the sales process. ]]> http://www.mediasalestoday.com/archives/8213/feed 1