http://www.mediasalestoday.com Insights+Ideas for Media Advertising Sales Professionals Fri, 03 Feb 2012 09:00:14 +0000 en hourly 1 http://wordpress.org/?v=3.3 http://www.mediasalestoday.com/archives/7384 http://www.mediasalestoday.com/archives/7384#comments Fri, 03 Feb 2012 09:00:14 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=7384 We all just assume that consumers pick up generic or store brands to save money these days. Right? Wrong. We all know that private labels have been giving national brands a run for their money at the grocery store. But it's not necessarily because people are cutting costs.]]> http://www.mediasalestoday.com/archives/7384/feed 0 http://www.mediasalestoday.com/archives/7371 http://www.mediasalestoday.com/archives/7371#comments Thu, 02 Feb 2012 15:00:04 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=7371 Consumers want information about the local businesses operating in their communities. These businesses are likely advertising in both traditional and digital channels. But the latest research [bar] shows that consumers exhibit ‘different pattern of information seeking’ when they are checking out some kinds of local businesses - a behavioral pattern that has broad implications for media mix.]]> http://www.mediasalestoday.com/archives/7371/feed 0 http://www.mediasalestoday.com/archives/7374 http://www.mediasalestoday.com/archives/7374#comments Wed, 01 Feb 2012 21:51:55 +0000 Jessica Helinski http://www.mediasalestoday.com/?p=7374 Just take a moment…That’s the message from sales professional and writer Jerry Weissman]]> http://www.mediasalestoday.com/archives/7374/feed 0 http://www.mediasalestoday.com/archives/7361 http://www.mediasalestoday.com/archives/7361#comments Wed, 01 Feb 2012 15:00:36 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=7361   Consumer goods companies continue to pour money into trade promotion to boost sales. The typical company spends between 11% and 30% on the effort. These budgets are divided between trade marketing and consumer marketing. In 2012, the latest research suggests that consumer goods companies will increase their digital consumer promotions significantly. Many of these [...]]]> http://www.mediasalestoday.com/archives/7361/feed 0 http://www.mediasalestoday.com/archives/7350 http://www.mediasalestoday.com/archives/7350#comments Wed, 01 Feb 2012 09:00:34 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=7350   People are loosening purse strings little by little and I’m going to tell you WHAT they are buying when they do so. Cost-cutting is just no fun anymore so people are treating themselves in small increments. Harris Interactive lets us know where those increments are going. Here are some good ideas for new prospects [...]]]> http://www.mediasalestoday.com/archives/7350/feed 0 http://www.mediasalestoday.com/archives/7345 http://www.mediasalestoday.com/archives/7345#comments Tue, 31 Jan 2012 06:00:05 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=7345 2012 may be the year of resurgence for electricity retailing. A recent survey finds that many consumers are still not aware that they can purchase electricity from a variety of providers but 88% like the idea. In states where competition exists, reps should contact marketing officials at firms doing business in their region and discuss ad campaigns.]]> http://www.mediasalestoday.com/archives/7345/feed 0 http://www.mediasalestoday.com/archives/7340 http://www.mediasalestoday.com/archives/7340#comments Mon, 30 Jan 2012 07:02:24 +0000 Jessica Helinski http://www.mediasalestoday.com/?p=7340 In a perfect world, all sales meetings would be done face-to-face, without distractions and in a calm, relaxed environment. Unfortunately, that is not always the situation in which one has to make a sales pitch.]]> http://www.mediasalestoday.com/archives/7340/feed 0 http://www.mediasalestoday.com/archives/7331 http://www.mediasalestoday.com/archives/7331#comments Fri, 27 Jan 2012 09:00:29 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=7331   Conference season is coming up fast and for some, that is fantastic news, while for others it brings a sense of dread. Now before you work yourself into a tizzy, MarketingProfs offers some tips to prepare your shy side or even your procrastinating alter ego. Avoid Avoidance. Don’t react to the whirlwind of sessions [...]]]> http://www.mediasalestoday.com/archives/7331/feed 0 http://www.mediasalestoday.com/archives/7328 http://www.mediasalestoday.com/archives/7328#comments Thu, 26 Jan 2012 15:30:12 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=7328 As the new year progresses, consumers are getting the idea that any improvement in their personal financial situation will be gradual. At least one survey shows that the number of consumers who are very concerned about the economy has remained unchanged for nearly 3 years. But, they are growing tired of cutting their dining out budget and cooking at home. As consumers shift their habits, savvy marketers can increase market share.]]> http://www.mediasalestoday.com/archives/7328/feed 0 http://www.mediasalestoday.com/archives/7324 http://www.mediasalestoday.com/archives/7324#comments Wed, 25 Jan 2012 21:39:04 +0000 Jessica Helinski http://www.mediasalestoday.com/?p=7324 The Chinese New Year Day occurred earlier this week, and 2012 is the Year of the Dragon]]> http://www.mediasalestoday.com/archives/7324/feed 0