Other Recent Articles
If your prospecting efforts are reaping fewer rewards, it may be time to analyze your methods. B2B Sales Coach S. Anthony Iannarino offers some tips to freshen up your prospecting, and his suggestions cover a variety of prospecting issues, from technique to the salesperson’s attitude toward the process.
The Future of Media? TV Measured in CPMs, Tablets Save Print
The American Association of Advertising Agencies annual conference was held this week, and featured some big names talking about advertising and media today and in the future. Topics included changing up the TV cost-per-rating point model and the idea that tablets may save print media.
Two Types of Salespeople
When I came across the title to a blog post by sales professional Zan Jones, which was titled “What Kind of Salesperson are You?”
TV Ads: Advertisers Question Effectiveness, Measurement, Want More Targeted Ads
Despite increased belief in the future of 30-second television ads, advertisers question TV’s effectiveness and are dissatisfied with measurement. According to the joint ANA and Forrester Research survey of more than one hundred national advertisers, marketers also want to be able to target television ads, but don’t want to pay extra for that ability.
Ad Opportunity: Video Game Industry Marketing Schedule to Change
The video game industry is looking to change the way games are marketed and released. Historically, key players such as Take-Two, Square Enix Holdings and Sony Corp. have released games late in the year and targeted the holiday gift market. But following a period of slowing sales in 2009, these companies may begin to launch games throughout the calendar year.
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