Do you “scan ‘n scram?” Do your clients’ customers scan ‘n scram? Are your clients worried about scan ‘n scrammers? Do you even know what I’m writing about?
Thursday, Jan 19, 2012
Consumer Behavior Prompts Toy Marketers to Shift Strategies
The peak time for toy sales remains the holiday season but consumers purchase these products at other times during the year. Not surprisingly, digital marketing is becoming increasingly important for parents as they research what their children ask for. And, new data indicates that marketers could boost results by shifting their ad strategies.
Wednesday, Jan 18, 2012
Sales Trends for 2012
A new year brings new ideas and strategies for success, and Steve W. Martin of the Heavy Hitter Sales Blog writes about what he expects to be the big trends for 2012.
Wednesday, Jan 18, 2012
Coupons, FSIs to Remain Key Part of Marketing Mix
Traditionally, consumer packaged goods (CPG) manufacturers have used coupons to get shoppers to try new products or services. During the recession, coupon distributions rose significantly but analysts reported that these numbers dropped in 2011. And, in 2012, marketers may be making some changes to their coupon strategies.
Wednesday, Jan 18, 2012
Even the FDA has a New Year’s Resolution: Quit Smoking
I was just reading an “AdAge” article about anti-smoking campaigns that work! I find it refreshing to know that quitting rates increase the more that ads are splashed all over us. Also good news for you! Two major anti-tobacco pushes are headed our way in the coming months. Also good for you!
Tuesday, Jan 17, 2012
Ad Opportunity: Marketing Blitz for Nokia’s New Smart Phone
At the Consumer Electronics Show last week, Nokia, along with partners, AT&T and Microsoft, announced the March 2012 rollout of Ace – a smart phone also known as Lumia 900. Industry analysts predict that the three partners will spend at least $100 million advertising this new smart phone. Reps need to check in with local retailers that carry AT&T and Microsoft products as well as smart phone sellers to discuss what’s happening in this market and to tap into some of these funds.
Monday, Jan 16, 2012
A “Shocking” Sales Prediction for 2012
Today’s blog is short and sweet, but it may you have you thinking for a while. On her blog, sales professional Jill Konrath shares a prediction for 2012 that she calls “shocking.”
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Friday, Jan 20, 2012
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