Other Recent Articles
FAIL — That’s Right, I’m Telling You to FAIL in a Big Way!
FAIL. Such a nasty four-letter word. We’re all afraid of failure, and even more so, the consequences that failing brings. But I want you to think — really reflect — about the times you’ve failed. Whether that’s in your career, in your relationships, in school, in your goals, or even in those times when you [...]
Ad Opportunity: Lawn and Landscape Vendors Promote Fall Services
For much of the summer, local landscaping companies have struggled to maintain business levels. The recession has caused a revenue slowdown for many of these operators. In addition, homeowners have been cutting back on services because the hot weather has stalled the need for mowing. And if that isn’t bad enough, there’s a growing movement in some regions to get rid of lawns completely. The tough business conditions have led research firm IBISWorld to estimate a 4.7% decline in industry revenue for the year.
The Word “No” May Not Be Bad For Business
“No” is a powerful word, especially when it’s coming from a prospect’s mouth. As a salesperson, you may say or do anything in your power to prevent from hearing that word, and when you do hear it, it can send you over the edge. But did you ever consider that “no” from a prospect could be a good thing?
2011 Online Ad Market Due to Increase
The ad market has been slowly recovering this year. Many analysts expect to see stronger growth in 2011. This includes Borrell Associates which has just come out with its 2011 forecast. The research concern is predicting a total U.S. ad market of $238.6 billion in 2011 which represents an increase of about 5% over this year.
New Study Shows Digital Billboards Are Safe
Digital billboards continue to crop up all over, but as they spread, some areas have resisted adoption based on the possible danger these new boards could pose. New data from the Outdoor Advertising Association of American and Tantala Associates backs up previous studies that say digital boards don’t cause traffic accidents. The most recent Tantala [...]
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