There’s a new kid in Daily Deal Town and it’s known as the Inverted Deal. I think you should be aware of this trending model.
Thursday, Apr 19, 2012
Automakers May Retool Marketing to Improve Hybrid Appeal
For consumers concerned about the price of gasoline and about the environment, a hybrid car would be seem to be perfect solution. Manufacturers have been doing their part to increase the types of models available. But consumers aren’t always so anxious to purchase hybrids.
Wednesday, Apr 18, 2012
Mistakes That Can Cost You the Sale
A recent set of interviews, conducted by AskForensics Knowledgebase, reveals just what kills a sale, and industry pro and author Tom Searcy discusses the results in his latest article appearing on Inc.’s website.
Wednesday, Apr 18, 2012
Traditional Media Still Influencing Consumer Purchase Decisions
We’ve all heard the reports about the death of traditional media. So what does it mean when a format like TV influences over half of consumers to make a purchase? New research shows that marketers have to be careful not to move all of their ad budgets into digital channels just yet.
Wednesday, Apr 18, 2012
Back to the Basics: Three Advertising Golden Rules
We all need a refresher now and then, right? I mean, it’s easy to forget basic principles that you learned in school even when you work in the same industry every day. So the same goes for your clients. Sometimes they just need a little reminder. Or maybe they are really green and you are laying some groundwork for their future business.
Tuesday, Apr 17, 2012
Ad Opportunity: Veterinarians to Promote Wellness Checks
Americans are still making their pets the center of family attention. But, the recent recession forced some consumers to stop bringing their dogs and cats to the vet for regular checkups. This shift in consumer behavior resulted in a revenue drop for vets who are now being encouraged to roll out more marketing campaigns to increase business.
Monday, Apr 16, 2012
Are Your Best Sales Practices Still the “Best?”
Do your tried-and-true best practices need a makeover? When was the last time you analyzed your methods? It may be time to sit down and take a hard look at (and perhaps tweak) how you go about various aspects of the sales process. The RainMaker Blog encourages salespeople to do just that, and the [...]
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Friday, Apr 20, 2012
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